The Singapore vegetable market a study of market preferences

• Main Authors: Tengku Mohd. Ariff Tengku Ahmad (Author), Jamil Ahmad (Author)
• Format: Book
• Language: English
• Published: Kuala Lumpur, Malaysia Malaysian Agricultural Research and Development Institute(MARDI) 1993
• Series: MARDI Report
• Subjects: Vegetables > Singapore marketing; Vegetable trade > Singapore
• Online Access: Click Here to View Status and Holdings.

 The book discusses the declining market share of Malaysian vegetables in Singapore and its potential implications. Malaysian vegetable exports to Singapore have decreased, especially in the category of "other vegetables." This decline could affect Malaysia's revenue from vegetable trade and the income of producers, as Singapore is a significant market. One hypothesis attributes this decline to Malaysia's failure to meet the changing tastes and preferences of Singaporean consumers and allegations of lower quality compared to competitors. Empirical evidence supports these claims, as Malaysian vegetable prices in Singapore are lower than those from other countries, suggesting lower quality. The paper aims to identify preferred quality attributes of vegetables in the Singaporean market and discuss strategies to enhance Malaysia's position. It provides insights for industry participants to make better production, research, management, and policy decisions.