BUSINESS COMMUNICATION TODAY

Technology and communication intersect to prepare you for the business world Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and...

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Bibliographic Details
Main Author: Bovee, Courtland L. (Author)
Format: Book
Published: Upper Saddle River (N.J.) Pearson Education International/Prentice Hall 2005
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Summary:Technology and communication intersect to prepare you for the business world Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all readers, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.
Physical Description:xxiii, 585 pages (various paging) colour illustrations, photographs 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780131968738