Advertising worldwide concepts, theories and practice of international, multinational global advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Prentice-Hall
l994
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 570 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132885980 |
Advertising worldwide concepts, theories, and practice of international, multinational, and global advertising