THE RAZAK ROUNDTABLE Creating Brand Power for Countries and Companies, 9 January 2013, Kuala Lumpur

THE RAZAK ROUNDTABLE Creating Brand Power for Countries and Companies, 9 January 2013, Kuala Lumpur

The last five years demonstrated how nations and businesses must face heightened uncertainty amidst a rapidly evolving socio-economic landscape. A changing global marketplace, new technologies and shifting customer preferences demand new insights into how countries and companies brand themselves. Th...

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Bibliographic Details
Corporate Author: Razak Roundtable Kuala Lumpur
Format: Conference Proceeding Manuscript Book
Language:English
Published: Putrajaya Razak School of Goverment 2013
Series:RAZAK SCHOOL OF GOVERNMENT
Subjects:
Branding (Marketing)
Strategic planning
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