Basic marketing a managerial approach

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Bibliographic Details
Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Other Authors:	Brogowicz, Andrew A
Format:	Book
Published:	Homewood, Ill. R.D. Irwin 1981
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a 658.8 \|b MAC
100	1	#	\|a McCarthy, E. Jerome \|q (Edmund Jerome)
245	1	1	\|a Basic marketing \|b a managerial approach \|b learning aid \|c E. Jerome McCarthy, Andrew A. Brogowicz
260	#	#	\|a Homewood, Ill. \|b R.D. Irwin \|c 1981
300	#	#	\|a vii, 370 p. \|c 28 cm
500	#	#	\|a Learning aid to accompany "Basic marketing: a managerial approach by E. Jerome McCarthy, Andrew A. Brogowicz, seventh edition".
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Brogowicz, Andrew A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=92136
964	#	#	\|c BOK \|d 01
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