Internal Marketing Tools and concepts for customer-focused management
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within le...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
LONDON
Routledge
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Internal marketing tools and concepts for customer-focused management