Internal Marketing Tools and concepts for customer-focused management

Internal Marketing Tools and concepts for customer-focused management

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within le...

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Bibliographic Details
Main Authors: Pervaiz K. Ahmed (Author), Mohammed Rafiq (Author)
Format: Book
Language:English
Published: LONDON Routledge 2016
Subjects:
Marketing > Case studies > Management
Organizational effectiveness
Relationship marketing
Customer relations
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