Internal Marketing Tools and concepts for customer-focused management
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within le...
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| Main Authors: | , |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
LONDON
Routledge
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-919377 | ||
| 005 | 201812315196 | ||
| 008 | 181016t20022016-US ag# ##001 #beng#D | ||
| 020 | # | # | |a 9781138177666 |q hardback |
| 040 | # | # | |a OCLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .P47 2016 |
| 100 | 0 | # | |a Pervaiz K. Ahmed |e author |
| 245 | 1 | 0 | |a Internal Marketing |b Tools and concepts for customer-focused management |c Pervaiz K. Ahmed and Mohammed Rafiq |
| 264 | # | 1 | |a LONDON |b Routledge |c 2016 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xx, 299 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Published in association with The Chartered Institute of Marketing |
| 502 | # | # | |a Publisher Synopsis This book has a practical focus and is well structured. If you need to know more about internal marketing, or want to know how to make it more effective, then this is the book for you.John Ling - Marketing Business, June 2002 |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Section I: Internal marketing theory - What is internal marketing?; Models of internal marketing: how internal marketing works; The tools of internal marketing; Internal marketing and human resource management; A framework for empowering employees; Section II: Internal marketing applications - Total quality management (TQM) and internal marketing; Innovation and internal marketing; Knowledge management, learning and internal marketing; Section III: Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich Union; Provena; St Luke's Hospital; Terminix International; Thomas Cook; Thomas and Mack Centre (TMC). |
| 520 | # | # | |a A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This combines with a pragmatic assessment of the many challenges involved in making it a reality within an organization. |
| 650 | # | 0 | |a Marketing |v Case studies |x Management |
| 650 | # | 0 | |a Organizational effectiveness |
| 650 | # | 0 | |a Relationship marketing |
| 650 | # | 0 | |a Customer relations |
| 700 | 0 | # | |a Mohammed Rafiq |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=919377 |
| 964 | # | # | |c BOK |d 01 |
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Internal marketing tools and concepts for customer-focused management