GLOBAL STRATEGY Competing in the Connected Economy

• Main Author: Jain, Vinod Kumar (Author)
• Format: Book
• Language: English
• Published: New York Routledge 2017
• Subjects: Strategic planning; Globalization > Economic aspects; International business enterprises; International trade
• Online Access: Click Here to View Status and Holdings.

Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increa...

Table of Contents:

• Pt. 1. The context of global business
• pt. 2. Strategy for international markets
• pt. 3. Global strategy implementation.