Business Analytics and Cyber Security Management In Organizations
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information...
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Other Authors: | Rajagopal 1957- (Editor), Behl, Ramesh (Editor) |
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Format: | Manuscript Book |
Language: | English |
Published: |
Hershey, Pennsylvania
IGI Global
2017
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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