Business Analytics and Cyber Security Management In Organizations

Business Analytics and Cyber Security Management In Organizations

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information...

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Bibliographic Details
Other Authors: Rajagopal 1957- (Editor), Behl, Ramesh (Editor)
Format: Manuscript Book
Language:English
Published: Hershey, Pennsylvania IGI Global 2017
Subjects:
Business intelligence
Electronic commerce
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