Business Analytics and Cyber Security Management In Organizations

• Other Authors: Rajagopal 1957- (Editor), Behl, Ramesh (Editor)
• Format: Manuscript Book
• Language: English
• Published: Hershey, Pennsylvania IGI Global 2017
• Subjects: Business intelligence; Electronic commerce
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 345 pages illustrations 29 cm
• Bibliography: Includes bibliographical references (pages 296-335) and index
• ISBN: 9781522509028

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack.Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.