Profitable direct marketing

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Bibliographic Details
Main Author: Kobs, Jim
Format: Book
Published: Lincolnwood, Ill., USA NTC Business Books 1992
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-91709
020 # # |a 0844230294 
090 0 0 |a HF5415.1  |b .K58 1992 
100 1 # |a Kobs, Jim 
245 1 1 |a Profitable direct marketing  |c Jim Kobs 
250 # # |a 2nd ed 
260 # # |a Lincolnwood, Ill., USA  |b NTC Business Books  |c 1992 
300 # # |a xvii, 396 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references (p. [386]-389) and index. 
650 # 0 |a Direct marketing  |z United States 
650 # 0 |a Direct marketing  |x Case studies  |z United States 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=91709 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam