Business Essentials

Business Essentials

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This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the bas...

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Bibliographic Details
Main Authors: Ebert, Ronald J. (Author), Griffin, Ricky W. (Author)
Format: Manuscript Book
Language:English
Published: New Jersey Prentice Hall 2003
Edition:4th ed
Subjects:
Business Enterprises > United States
Industrial Management > United States
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Part 1. Understanding the contemporary business environment
  • Part 2. Understanding the business of managing
  • Part 3. Understanding people in organizations
  • Part 4. Understanding principles of marketing
  • Part 5. Managing information

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