Business Essentials

This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the bas...

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Bibliographic Details
Main Authors: Ebert, Ronald J. (Author), Griffin, Ricky W. (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2003
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 0 0 |a 013067544X  |q paperback 
040 # # |a UTM  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD70.U5  |b E2 2003 
100 1 0 |a Ebert, Ronald J.  |e author 
245 1 0 |a Business Essentials  |c Ronald J. Ebert and Ricky W. Griffin 
250 0 0 |a 4th ed 
264 # 1 |a New Jersey  |b Prentice Hall  |c 2003 
264 # 4 |c ©2003 
300 0 0 |a xxx, 481 pages  |b illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 0 0 |a Includes index 
500 0 0 |a Silibus :OSM401 
504 # # |a Includes bibliographical references and indexes 
505 2 # |a Part 1. Understanding the contemporary business environment -- Part 2. Understanding the business of managing -- Part 3. Understanding people in organizations -- Part 4. Understanding principles of marketing -- Part 5. Managing information 
520 # # |a This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium. 
526 0 # |a OSM401  |b BA234  |5 FBM 
526 0 # |a Fundamentals of Business  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
526 0 # |a OSM401  |b BA232  |5 FBM 
526 0 # |a Fundamentals of Business  |b Bachelor in Office Systems Management (Hons.)  |5 Faculty of Business and Management 
650 0 0 |a Business Enterprises  |z United States 
650 0 0 |a Industrial Management  |z United States 
700 1 1 |a Griffin, Ricky W.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=916908