Marketing Management Knowledge and Skills
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing succes...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2013
©2013 |
| Edition: | Eleventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management knowledge and skills
Marketing management knowledge and skills
MANAGING MARKETING Text, Cases, and Readings
