Marketing Management Knowledge and Skills

• Main Authors: Peter, J. Paul author, Donelly, James H. (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill 2013; ©2013
• Edition: Eleventh Edition
• Subjects: Marketing > Case studies > Management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9789814577663

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.