CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising
How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success. "The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniaw...
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New York
AMACOM
1999
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| Online Access: | Click Here to View Status and Holdings. |
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Brand new brand thinking brought to life by 11 experts who do