CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising
How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success. "The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniaw...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
AMACOM
1999
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Brand new brand thinking brought to life by 11 experts who do
