Business Models FOR DUMMIES
Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's po...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Hoboken, New Jersey
John Wiley & Sons
2013
©2013 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered. |
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Item Description: | Includes index. |
Physical Description: | xvi, 364 pages illustrations 24 cm |
ISBN: | 9781118547618 9786781118612521 9781118612675 9781118612750 |