Business Models FOR DUMMIES

Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's po...

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Bibliographic Details
Main Author: Muehlhausen, Jim (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2013
©2013
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Summary:Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.
Item Description:Includes index.
Physical Description:xvi, 364 pages illustrations 24 cm
ISBN:9781118547618
9786781118612521
9781118612675
9781118612750