THE PRICING DECISION A Strategic Planner for Marketing Professionals
Successful strategic pricing enables to unlock the potential of its resources and competitive positions.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Tokyo, Japan
Probus publishing company Toppan co., ltd
1994
©1994 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Making pricing decisions a study of managerial practice
Pricing making profitable decisions
Pricing strategy setting price levels, managing price discounts, & establishing price structures
