THE PRICING DECISION A Strategic Planner for Marketing Professionals

Successful strategic pricing enables to unlock the potential of its resources and competitive positions.

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Bibliographic Details
Other Authors: Seymour, Daniel T. (Editor)
Format: Book
Language:English
Published: Tokyo, Japan Probus publishing company Toppan co., ltd 1994
©1994
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 1557380325  |q paperback 
040 # # |a UTM  |b eng  |e rda 
041 0 # |a eng 
090 0 0 |a HF5416.5  |b .P75 1994 
245 0 0 |a THE PRICING DECISION  |b A Strategic Planner for Marketing Professionals  |c EDITOR Daniel T. Seymour 
264 # 1 |a Tokyo, Japan  |b Probus publishing company Toppan co., ltd  |c 1994 
264 # 1 |c ©1994 
300 # # |a xiv, 439 pages  |b illustrations  |c 22 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Successful strategic pricing enables to unlock the potential of its resources and competitive positions. 
650 # # |a Pricing 
700 0 # |a Seymour, Daniel T.  |e editor 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=916850 
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