THE PRICING DECISION A Strategic Planner for Marketing Professionals

• Other Authors: Seymour, Daniel T. (Editor)
• Format: Book
• Language: English
• Published: Tokyo, Japan Probus publishing company Toppan co., ltd 1994; ©1994
• Subjects: Pricing
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xiv, 439 pages illustrations 22 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 1557380325

Successful strategic pricing enables to unlock the potential of its resources and competitive positions.