Management LEADING & COLLABORATING IN A COMPETITIVE WORLD

Bateman/Snell' results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation, service and s...

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Bibliographic Details
Main Authors: Bateman, Thomas S. (Author), Snell, Scott A. (Author)
Format: Book
Language:English
Published: New York McGRAW-HILL 2015
Edition:Eleventh Edition
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