THE ONE TO ONE FUTURE Building Relationships One Customer at a Time
Most businesses follow time-honored mass marketing rules of pitching their products to the greatest number of people. But selling more goods to fewer people is more efficient - more profitable. Welcome to The One To One Future - a radically new business paradigm of one to one production, marketing,...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, United States
Bantam Doubleday Dell
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Lifestyle market segmentation
