THE ONE TO ONE FUTURE Building Relationships One Customer at a Time

THE ONE TO ONE FUTURE Building Relationships One Customer at a Time

Most businesses follow time-honored mass marketing rules of pitching their products to the greatest number of people. But selling more goods to fewer people is more efficient - more profitable. Welcome to The One To One Future - a radically new business paradigm of one to one production, marketing,...

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Bibliographic Details
Main Authors: Peppers, Don (Author), Rogers, Martha, Ph.D (Author)
Format: Book
Language:English
Published: New York, United States Bantam Doubleday Dell 1993
Subjects:
Market Segmentation > United States of America > 1993
Sales Promotion
Consumers' Preferences
Customers Relations
New York > 1993
Online Access:Click Here to View Status and Holdings.
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040 # # |a UiTM  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.I27  |b P47 1993 
100 0 # |a Peppers, Don  |e author 
245 0 0 |a THE ONE TO ONE FUTURE  |b Building Relationships One Customer at a Time  |c Don Peppers and Martha Rogers, Ph.D. 
264 # 1 |a New York, United States  |b Bantam Doubleday Dell  |c 1993 
264 # 4 |c ©1993 
300 # # |a xviii, 443 pages  |c 20 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Most businesses follow time-honored mass marketing rules of pitching their products to the greatest number of people. But selling more goods to fewer people is more efficient - more profitable. Welcome to The One To One Future - a radically new business paradigm of one to one production, marketing, and communication, outlined in this break- through book by advertising guru Don Peppers and marketing scholar Martha Rogers. 
650 # 1 |a Market Segmentation  |v United States of America  |y 1993 
650 # 2 |a Sales Promotion 
650 # 3 |a Consumers' Preferences 
650 # 4 |a Customers Relations 
651 # # |a New York  |y 1993 
700 0 # |a Rogers, Martha, Ph.D.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=916844 
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