THE ONE TO ONE FUTURE Building Relationships One Customer at a Time

THE ONE TO ONE FUTURE Building Relationships One Customer at a Time

Most businesses follow time-honored mass marketing rules of pitching their products to the greatest number of people. But selling more goods to fewer people is more efficient - more profitable. Welcome to The One To One Future - a radically new business paradigm of one to one production, marketing,...

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Bibliographic Details
Main Authors: Peppers, Don (Author), Rogers, Martha, Ph.D (Author)
Format: Book
Language:English
Published: New York, United States Bantam Doubleday Dell 1993
Subjects:
Market Segmentation > United States of America > 1993
Sales Promotion
Consumers' Preferences
Customers Relations
New York > 1993
Online Access:Click Here to View Status and Holdings.
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Summary:Most businesses follow time-honored mass marketing rules of pitching their products to the greatest number of people. But selling more goods to fewer people is more efficient - more profitable. Welcome to The One To One Future - a radically new business paradigm of one to one production, marketing, and communication, outlined in this break- through book by advertising guru Don Peppers and marketing scholar Martha Rogers.
Physical Description:xviii, 443 pages 20 cm
Bibliography:Includes bibliographical references and index
ISBN:0385425287

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