THE INNOVATOR'S SOLUTION CREATING AND SUSTAINING SUCCESSFUL GROWTH

How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptiv...

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Bibliographic Details
Main Authors: Christensen, Clayton M. (Author), Raynor, Michael E. (Author)
Format: Manuscript Book
Language:English
Published: Boston, Mass Harvard Business School Press 2003
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Summary:How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.
Physical Description:x, 304 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:1578518520
9781578518524