The Marketing Game How the World's Best Companies Play to Win

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Bibliographic Details
Main Author: Schulz, Eric (Author)
Format: Book
Language:English
Published: Holbrook, Massachusetts Adam Media Corporation 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
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005 20180510134
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020 # # |a 1580624790  |q paperback 
020 # # |a 9781580624794  |q paperback 
040 # # |a UTM  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.135  |b .S38 2001 
100 0 # |a Schulz, Eric  |e author 
245 0 0 |a The Marketing Game  |b How the World's Best Companies Play to Win  |c Eric Schulz 
264 # 1 |a Holbrook, Massachusetts  |b Adam Media Corporation  |c 2001 
264 # 4 |c ©2001 
300 # # |a xi, 290 pages  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |b rdamedia 
338 # # |a volume  |b rdacarrier 
500 # # |a Including index 
504 # # |a Including bibliographical indexes 
650 # # |a Marketing  |x Decision making 
650 # # |a Management games 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=916830 
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