The Marketing Game How the World's Best Companies Play to Win
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Holbrook, Massachusetts
Adam Media Corporation
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Including index |
|---|---|
| Physical Description: | xi, 290 pages 23 cm |
| Bibliography: | Including bibliographical indexes |
| ISBN: | 1580624790 9781580624794 |
Marketing a decision game in action