International Marketing Strategies How To Build International Market Share

• Main Author: Wiklund, Erik (Author)
• Format: Book
• Language: English
• Published: Singapore McGraw-Hill Book 1987
• Subjects: Export marketing; Marketing
• Online Access: Click Here to View Status and Holdings.

This book is mainly for executives and sale personnel in firms already involved in international marketing. It can also be useful to newcomers once they have learned basic principles.

Table of Contents:

• Part 1. Know your targets
• Part 2. Boosting your striking power
• Part 3. On the attack