International Marketing Strategies How To Build International Market Share

International Marketing Strategies How To Build International Market Share

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This book is mainly for executives and sale personnel in firms already involved in international marketing. It can also be useful to newcomers once they have learned basic principles.

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Bibliographic Details
Main Author: Wiklund, Erik (Author)
Format: Book
Language:English
Published: Singapore McGraw-Hill Book 1987
Subjects:
Export marketing
Marketing
Online Access:Click Here to View Status and Holdings.
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100 0 # |a Wiklund, Erik  |e author 
245 0 0 |a International Marketing Strategies  |b How To Build International Market Share  |c Erik Wiklund 
264 # 1 |a Singapore  |b McGraw-Hill Book  |c 1987 
264 # 4 |c ©1987 
300 # # |a x,195 pages  |b illustrations  |c 21 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
505 0 # |a Part 1. Know your targets -- Part 2. Boosting your striking power -- Part 3. On the attack 
520 # # |a This book is mainly for executives and sale personnel in firms already involved in international marketing. It can also be useful to newcomers once they have learned basic principles. 
650 # # |a Export marketing 
650 # # |a Marketing 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=916826 
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