MARKETING
This book describes what modern marketing is and how it is carried out in business firms and other types of organizations. It also discusses the role marketing plays in influencing the innovative efforts of business firms. The point of view expressed in this book is that the most successful business...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapoe
McGraw-Hill
1986
©1986 |
| Edition: | International edition |
| Series: | series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing