MARKETING
This book describes what modern marketing is and how it is carried out in business firms and other types of organizations. It also discusses the role marketing plays in influencing the innovative efforts of business firms. The point of view expressed in this book is that the most successful business...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapoe
McGraw-Hill
1986
©1986 |
| Edition: | International edition |
| Series: | series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-916818 | ||
| 005 | 20180594810 | ||
| 008 | 200711t1986 SI a #00 eng#D | ||
| 020 | # | # | |a 0071005765 |q paperback |
| 040 | # | # | |a UTM |b eng |d UiTM |e rda |8 DLC |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .M94 1986 |
| 100 | 1 | # | |a Myers, James H. |e author |
| 245 | 1 | 0 | |a MARKETING |c James H. Myers |
| 250 | # | # | |a International edition |
| 264 | # | 1 | |a Singapoe |b McGraw-Hill |c 1986 |
| 264 | # | 1 | |c ©1986 |
| 300 | # | # | |a xx, 597 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 0 | # | |a McGraw-Hill series |
| 504 | # | # | |a Includes bibliograpical indexes |
| 520 | # | # | |a This book describes what modern marketing is and how it is carried out in business firms and other types of organizations. It also discusses the role marketing plays in influencing the innovative efforts of business firms. The point of view expressed in this book is that the most successful business firms over the long term are those that are relentlessly preoccupied with finding the right customers and then serving the needs of these customers well. |
| 650 | # | # | |a Marketing |
| 830 | # | 0 | |a series |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=916818 |
Marketing