MARKETING
This book describes what modern marketing is and how it is carried out in business firms and other types of organizations. It also discusses the role marketing plays in influencing the innovative efforts of business firms. The point of view expressed in this book is that the most successful business...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapoe
McGraw-Hill
1986
©1986 |
| Edition: | International edition |
| Series: | series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book describes what modern marketing is and how it is carried out in business firms and other types of organizations. It also discusses the role marketing plays in influencing the innovative efforts of business firms. The point of view expressed in this book is that the most successful business firms over the long term are those that are relentlessly preoccupied with finding the right customers and then serving the needs of these customers well. |
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| Physical Description: | xx, 597 pages illustrations 24 cm |
| Bibliography: | Includes bibliograpical indexes |
| ISBN: | 0071005765 |
Marketing