Gen BuY How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass
2009
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever
