Gen BuY How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail

Gen BuY How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail

Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.

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Bibliographic Details
Main Authors: Yarrow, Kit (Author), O'Donnell, Jayne (Author)
Format: Manuscript Book
Language:English
Published: San Francisco Jossey-Bass 2009
Edition:1st ed
Subjects:
Young adult consumers > Attitudes
Generation Y > Attitudes
Marketing
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Gen BuY  |b How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail  |c Kit Yarrow, Jayne O'Donnell 
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505 0 # |a Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts. 
520 # # |a Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers. 
650 # 0 |a Young adult consumers  |x Attitudes 
650 # 0 |a Generation Y  |x Attitudes 
650 # 0 |a Marketing 
700 1 # |a O'Donnell, Jayne  |e author 
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