ROCKING THE AGES THE YANKELOVICH REPORT ON GENERATIONAL MARKETING

ROCKING THE AGES THE YANKELOVICH REPORT ON GENERATIONAL MARKETING

Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

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Bibliographic Details
Main Authors: Smith, J. Walker (Author), Clurman, Ann (Author)
Corporate Author: Yankelovich Partners
Format: Book
Language:English
Published: New York, NY HarperBusiness, 1997
Edition:FIRST EDITION
Subjects:
Marketing > United States
Generational marketing
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