ROCKING THE AGES THE YANKELOVICH REPORT ON GENERATIONAL MARKETING
Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
HarperBusiness,
1997
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| Edition: | FIRST EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xvii, 314 pages illustrations 25 cm |
| ISBN: | 0887308139 |
Chasing youth culture and getting it right how your business can profit by tapping into today's most powerful trendsetters and tastemakers