Creating Value for Customers Designing and Implementing a Total Corporate Strategy
The key to success in today's hypercompetitive international marketplace is the ability to create more value for the customer. This require not just high quality or good customer service, but an integrated effort throughout the entire company from product design and production to marketing, sal...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Canada
John Wiley & Sons
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The key to success in today's hypercompetitive international marketplace is the ability to create more value for the customer. This require not just high quality or good customer service, but an integrated effort throughout the entire company from product design and production to marketing, sales, and human resources. Now, this important new book from William Band, tells you how to make continuous customer value improvement a reality. |
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| Item Description: | Includes index |
| Physical Description: | xi, 340 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0471525936 |
Creating value for customers designing and implementing a total corporate strategy