LOGO DESIGN LOVE A guide to creating iconic brand identities

• Main Author: Airey, David (Author)
• Format: Book
• Language: English
• Published: Berkeley, California New Riders 2015
• Edition: Second edition
• Subjects: Branding (Marketing); Logos (Symbols) > Design
• Online Access: Click Here to View Status and Holdings.

Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Table of Contents:

• The importance of brand identity-- The process of design-- Moving forward