Designing Brand Identity an essential guide for the entire branding team

Designing Brand Identity an essential guide for the entire branding team

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"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing...

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Bibliographic Details
Main Author: Wheeler, Alina (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2018
Edition:Fifth edition
Subjects:
Brand Name Products
Advertising > Brand Name Products
Trademarks > Design
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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