Designing Brand Identity an essential guide for the entire branding team
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2018
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-915924 | ||
| 005 | 201803011397 | ||
| 008 | 190807t2018 XXU af# ##001 ENG#D | ||
| 020 | # | # | |a 9781118980828 |q hardback |
| 020 | # | # | |a LCCN2017030982 |q ebook |
| 020 | # | # | |a 97811193754 |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD69.B7 |b W44 2018 |
| 100 | 1 | 0 | |a Wheeler, Alina |e author |
| 245 | 1 | 0 | |a Designing Brand Identity |b an essential guide for the entire branding team |c Alina Wheeler |
| 250 | # | # | |a Fifth edition |
| 264 | # | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a xi, 324 pages |b illustrations (chiefly color) |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a "Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover |
| 526 | 0 | # | |b AD114 |5 AD |
| 526 | 0 | # | |b Diploma In Art And Design (Industrial Design) |5 Faculty of Art and Design |
| 526 | 0 | # | |a IDE606 |b AD244 |5 AD |
| 526 | 0 | # | |a Design Management And Product Strategy - 767019 |b Bachelor of Industrial Design (Hons) |5 Faculty of Art and Design |
| 526 | 0 | # | |a IDE667 |b AD244 |5 AD |
| 526 | 0 | # | |a Professional Portfolio - 767101 |b Bachelor of Industrial Design (Hons) |5 Faculty of Art and Design |
| 526 | 0 | # | |a FFM124 |b CAFF114 |5 FF |
| 526 | 0 | # | |a Promotional Layout And Design |b Diploma in Arts Management |5 Faculty of Film, Theatre and Animation |
| 650 | # | 0 | |a Brand Name Products |
| 650 | # | 0 | |a Advertising |x Brand Name Products |
| 650 | # | 0 | |a Trademarks |x Design |
| 650 | # | 0 | |a Branding (Marketing) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=915924 |
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Designing brand identity an essential guide for the entire branding team 
Designing brand identity an essential guide for the whole branding team