SUPPLIER-RETAILER RELATIONSHIPS IN GROCERY DISTRIBUTION AN ASSESSMENT OF POWER
This research is an extension of an earlier exploratory research to assess the presence and extent of power in the Malaysian grocery distribution channels. This study seek to analyze the relationship between channel power with channel control, channel coordination as well as the relationship orienta...
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Universiti Teknologi MARA
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This research is an extension of an earlier exploratory research to assess the presence and extent of power in the Malaysian grocery distribution channels. This study seek to analyze the relationship between channel power with channel control, channel coordination as well as the relationship orientation among channel members. |
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| Item Description: | UiTM Digitized |
| Physical Description: | v, 55 pages illustrations 30 cm |
| Bibliography: | Includes bibliographical references (pages 50-55) |
Grocery e-commerce consumer behaviour and business strategies