Strategic marketing a European approach

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Bibliographic Details
Main Author:	Lambin, Jean-Jacques 1933-
Format:	Book
Published:	London McGraw-Hill 1993
Series:	McGraw-Hill marketing for professionals series
Subjects:	Marketing > Management > Europe
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .L33213 1993
100	1	#	\|a Lambin, Jean-Jacques \|d 1933-
245	1	1	\|a Strategic marketing \|b a European approach \|c Jean-Jacques Lambin
260	#	#	\|a London \|b McGraw-Hill \|c 1993
300	#	#	\|a xv, 539 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill marketing for professionals series
500	#	#	\|a Translation of: Le marketing stategique.
504	#	#	\|a Includes bibliographical references (p. [503]-527) and indexes.
650	#	0	\|a Marketing \|x Management \|z Europe
740	1	#	\|a Marketing strategique. \|l English
840	#	#	\|a McGraw-Hill marketing for professionals
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=91565
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