Strategic marketing a European approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
McGraw-Hill
1993
|
| Series: | McGraw-Hill marketing for professionals series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Translation of: Le marketing stategique. |
|---|---|
| Physical Description: | xv, 539 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references (p. [503]-527) and indexes. |
| ISBN: | 0077077954 |
Marketing management a European perspective