ENTREPRENEURSHIP

• Main Authors: Hisrich, Robert D. (Author), Peters, Michael P. (Author)
• Other Authors: Shepherd, Dean A.
• Format: Manuscript Book
• Language: English
• Published: New York McGraw-Hill Education 2017
• Edition: TENTH EDITION
• Subjects: New business enterprises; New business enterprises > Management; New business enterprises > Planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxi, 580 pages colour illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780078112843

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.