Music Commodities, Markets, and Values Music as Merchandise

• Main Author: Beaster-Jones, Jayson (Author)
• Format: Book
• Language: English
• Published: New York Routledge 2016
• Series: Routledge studies in ethnomusicology
• Subjects: Record stores > India; Sound recording industry > India; Sound recording industry > Social aspects > India
• Online Access: Click Here to View Status and Holdings.

This book examines music stores as sites of cultural production in contemporary India. Analyzing social practices of selling music in a variety of retail contexts, it focuses upon the economic and social values that are produced and circulated by music retailers in the marketplace. Based upon resear...

Table of Contents:

• Introduction 1. Music as Merchandise, Commodities, Value Discourses in India 2. Music Stores and the Indian Music Industry 3. "Is Se Kuch Sasta Hai?": Music Commodities, Circulation, and Value in Indian Markets 4. Experiencing the Brand, Branding the Experience 5. Putting Music in its Place: Merchandising in Space and Time 6. Store Employees and Customers 7. Conclusion