Marketing Communications Management concepts and theories, cases and practices
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and p...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
London, UK
Routledge Taylor & Francis Group
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Communications Management concepts and theories, cases and practices 
Business-to-business marketing communications