Marketing Communications Management concepts and theories, cases and practices

Marketing Communications Management concepts and theories, cases and practices

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and p...

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Bibliographic Details
Main Author: Copley, Paul (Author)
Format: Manuscript Book
Language:English
Published: London, UK Routledge Taylor & Francis Group 2016
Subjects:
Marketing > Management
Communication in marketing > Management
Public Relations
Online Access:Click Here to View Status and Holdings.
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